Project Harvest

Ad hoc reports

One-off vegetable consumer research reports from the Project Harvest study taking detailed, in-depth looks at key trends and demographics in fresh vegetable purchase and consumption. Click on any topic to download the report.

Topic
Analysis of an online community of consumers aged 18-35 years old
Compilation of industry insights across 2015-2016
Presentation and packaging of vegetables
Segmentation of vegetable consumers
Vegetable consumption in restaurants

Project Harvest monthly reports

Attitudinal research tracking consumer attitudes towards fresh vegetable purchases over time, including barriers and triggers to purchase, longevity expectations, indicative purchase amounts, and varietal knowledge. Click on any wave to download the report.

Wave	Month	Commodities
Wave 44	January 2017	Asian vegetable varieties, beetroot, Brussels sprouts, capsicum, parsnips, spinach, sweetpotatoes
Wave 43	December 2016	Cabbage, celery, cucumber, eggplant, radish, spring onion, zucchini
Wave 42	November 2016	Broccoli, chillies, corn, green peas, kale, leeks, lettuce
Wave 41	October 2016	Baby broccoli, beans, carrots, cauliflower, parsley, pumpkin, silverbeet
Wave 40	September 2016	Asian vegetable varieties, beetroot, Brussels sprouts, capsicum, parsnips, spinach, sweetpotatoes
Wave 39	August 2016	Cabbage, celery, cucumber, eggplant, radish, spring onion, zucchini
Wave 38	July 2016	Broccoli, chillies, corn, green peas, kale, leeks, lettuce
Wave 37	June 2016	Baby broccoli, beans, carrots, cauliflower, parsley, pumpkin, silverbeet
Wave 36	May 2016	Asian vegetable varieties, beetroot, Brussels sprouts, capsicum, parsnips, spinach, sweetpotatoes
Wave 35	April 2016	Cabbage, celery, cucumber, eggplant, radish, spring onion, zucchini
Wave 34	March 2016	Broccoli, chillies, corn, green peas, kale, leeks, lettuce
Wave 33	February 2016	Baby broccoli, beans, carrots, cauliflower, parsley, pumpkin, silverbeet
Wave 32	January 2016	Asian vegetable varieties, beetroot, Brussels sprouts, capsicum, parsnips, spinach, sweetpotatoes
Wave 31	December 2015	Cabbage, celery, cucumber, eggplant, radish, spring onion, zucchini
Wave 30	November 2015	Broccoli, chillies, corn, green peas, kale, leeks, lettuce
Wave 29	October 2015	Baby broccoli, beans, carrots, cauliflower, parsley, pumpkin, silverbeet
Wave 28	September 2015	Asian vegetable varieties, beetroot, Brussels sprouts, capsicum, parsnips, spinach, sweetpotatoes
Wave 27	August 2015	Cabbage, celery, cucumber, eggplant, radish, spring onion, zucchini
Wave 26	July 2015	Broccoli, chillies, corn, green peas, kale, leeks, lettuce
Wave 25	May 2015	Baby broccoli, beans, carrots, cauliflower, parsley, pumpkin, silverbeet
Wave 24	April 2015	Asian vegetable varieties, beetroot, capsicum, sweetpotato
Wave 23	April 2015	Celery, cucumber, eggplant, zucchini
Wave 22	March 2015	Broccoli, chillies, lettuce, sweet corn
Wave 21	February 2015	Beans, carrot, cauliflower, pumpkin
Wave 20	January 2015	Asian vegetable varieties, beetroot, capsicum, sweetpotato
Wave 19	December 2014	Celery, cucumber, eggplant, zucchini
Wave 18	November 2014	Broccoli, chillies, lettuce, sweet corn
Wave 17	October 2014	Beans, carrot, cauliflower, pumpkin
Wave 16	September 2014	Asian vegetable varieties, beetroot, capsicum, sweetpotato
Wave 15	August 2014	Celery, cucumber, eggplant, zucchini
Wave 14	July 2014	Broccoli, chillies, lettuce, sweet corn
Wave 13	June 2014	Beans, carrot, cauliflower, pumpkin
Wave 12	May 2014	Asian vegetable varieties, baby spinach, Brussels sprouts, capsicum
Wave 11	April 2014	Cabbage, celery, cucumber, zucchini
Wave 10	March 2014	Broccoli, green peas, lettuce, sweet corn
Wave 9	February 2014	Beans, carrot, cauliflower, pumpkin
Wave 8	January 2014	Asian vegetable varieties, baby spinach, Brussels sprouts, capsicum
Wave 7	December 2013	Cabbage, celery, cucumber, zucchini
Wave 6	November 2013	Broccoli, green peas, lettuce, sweet corn
Wave 5	October 2013	Beans, carrot, cauliflower, pumpkin
Wave 4	September 2013	Asian vegetable varieties, baby spinach, Brussels sprouts, capsicum
Wave 3	August 2013	Cabbage, celery, cucumber, zucchini
Wave 2	July 2013	Broccoli, green peas, lettuce, sweet corn
Wave 1	June 2013	Beans, carrot, cauliflower, pumpkin

This project has been funded by Hort Innovation, using the vegetable research and development levy and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.