Australian
potato growers are set to gain fresh insights into how consumers view their
products as part of a new market research project that has started this month.

 

The
Potato Tracker project, being undertaken by leading research agency, Colmar
Brunton, will determine what drives Australian consumer behaviour and
consumption habits in relation to potatoes.

 

“Understanding
what drives potato purchases is important to ensure our industry keeps up with
consumer demands,” said AUSVEG spokesperson Alexander Miller.

 

“The
Potato Tracker project will provide growers with the information they need to
do precisely that.”

 

AUSVEG is the leading horticultural
body representing more than 2,000 Australian potato growers.

 

“With in-depth knowledge of the
latest trends and market drivers, Australian potato growers will be able to
become more proactive with their methods of production and ensure that their
products are meeting the needs of consumers,” said Mr Miller.

 

The year-long project will deliver
monthly reports to the Australian potato industry, with the size of the
Australian fresh potato market, consumers’ spend on potatoes, retail channels,
as well as purchasing trends and consumption habits all set to be measured.

 

“Australian potato growers are some
of the most innovative in the world and are always looking to maximise the
industry’s potential,” said Mr Miller.

 

“By providing our local growers with the
most current market information and analysis, growers will be able to make the
most informed decisions about how best to approach the market and plan for the
future.”

 

“It is imperative that the Australian
fresh potato industry is continuously analysing and evaluating market trends
and data in order to ensure that we don’t miss any opportunities to supply the
market in the best ways possible.”

 

This project has been funded by HAL using the
National Fresh Potato Levy and matched funds from the Australian Government.

MEDIA
CONTACT: Alexander
Miller, AUSVEG Special Projects Coordinator, Phone: (03) 9882 0277, Mobile: 0418
480 432, Email: alexander.miller@ausveg.com.au.