Going it alone: Adam’s growing journey
Since he was a child, Adam Farley has been immersed in horticulture, and his early days were spent on the farm with his mother, who grew herbs and edible flowers on Victoria’s Mornington Peninsula.
For around 20 years, Adam was employed in fruit and vegetable growing operations in southern Victoria including Hussey and Co, Sunny Ridge Strawberry Farm, Gazzola Farms, plus two stints with Coolibah Herbs.
It was during Adam’s second stint with Coolibah Herbs that he and his family moved to northern Victoria after he accepted a job as Farm Manager at the company’s Wemen operation.
Harbouring a lifetime ambition to run his own business, Adam purchased an old vineyard in Wood Wood, near Swan Hill, where he now farms 50 acres of organic vegetables as part of his own growing operation, Murray Valley Organics.
However, establishing a business is never easy – especially when you’re on your own.
Despite this, Adam says the decision to establish an organic growing operation was an easy one.
In this article which is featured in the Vegetables Australia – Winter 2020 magazine, AUSVEG Writer/Journailst Michelle De’Lisle speaks to Adam about his foray into organic vegetable growing and the challenges he faces as a small operation.