Try for 5 is an annual campaign powered by Nutrition Australia encouraging Australians to increase their vegetable consumption to the recommended five serves per day.

Together, AUSVEG and Nutrition Australia are calling on Australian consumers this National Nutrition Week to find creative ways to incorporate more vegetables into their daily diets – whether that be substituting a daily snack with a vegetable-based one, such as a stick of carrot, celery or the stalk of a broccoli; adding an extra handful of vegetables into each meal throughout the day; or aiming for one meal throughout the week that has at least three or more different types of vegetables.

That’s the Try for 5 challenge.

AUSVEG CEO James Whiteside says vegetable growers well understand the benefits of reducing food waste and raising vegetable intake for Australians.

“Low consumption not only has an impact on our physical and mental health, but the sustainability of the vegetable industry, and is critical now as we cope with the COVID-19 pandemic,” he said.

The popular campaign is back even stronger in 2020, with a new website hosting fresh veg-focused recipes, tips to eat more veg, reduce waste and easy tutorials for even the most novice veg eater.

This year, Nutrition Australia has called on chefs, nutritionists and influencers to help inspire Aussies to eat more veggies.

Simon Toohey, MasterChef 2019 and 2020 finalist and co-founder of the Sustainable Earth Network, joins seven other veg-loving personalities to share their recipes and love of veggies: Melanie Lionello (From My Little Kitchen), Steph Geddes (Body Good Food), Olivia Andrews (Marley Spoon), Tara Leong (The Nutrition Guru and The Chef), The LunchBox Dad George Georgevski, Emma Rosen (Food Creative) and Australian culinary icon Maggie Beer.

The campaign is also supported by Jamie Oliver’s Ministry of Food Australia and The Good Foundation.

The campaign runs from 11-17 October. Follow @NutritionAustralia and visit the new website.