AUSVEG has teamed up with Australia’s leading health professionals and other horticulture industry groups to launch the Fruit & Vegetable Consortium, to collectively advocate for comprehensive action, in response to the alarmingly low rates of fruit and vegetable consumption in Australia.

The Consortium is collaborating to investigate options to increase figures, including a project to develop a sustained, comprehensive behaviour change campaign and program that will work to increase vegetable consumption among Australians.

The Consortium has outlined its vision and for its first major project is developing a business case and prospectus for potential funders, including government, retailers and other interested sectors to outline the investment needed for the campaign.

For more, visit its website.