The World Potato Congress (WPC) is hosting a webinar via Zoom with Mr. Kris Michiels on the topic of “Illustration of Regional Potato Promotion: Flanders (Belgium)”.



World Potato Congress Webinar Series
Illustration of Regional Potato Promotion: Flanders (Belgium)

Friday 15 November 2019 1am AEDT

This webinar will be recorded and available to view after the event.


How to register

Interested participants can register and will be able to interact with the presenters of the webinar. You can register in advance for this webinar by clicking here. Following your registration, you will receive a confirmation email containing information about how to join the webinar.

All webinars are recorded and can be viewed via the WPC website at until December 31, 2019.


Webinar description

Mr. Michiels will explain why generic promotion for potatoes is useful and how it is organized in Flanders (region in Belgium). Following a description of the structure and the way of financing of VLAM, Kris will demonstrate how they work on a strategic way and to which kind of potato promotion campaigns this leads to. Kris will also share experiences and lessons learned about the potato promotion.

About Mr. Michiels

Mr. Michiels is a Marketing Adviser at VLAM (Flanders’ Agricultural Marketing Board) Mr. Michiels graduated in 1977 as a Commercial Engineer at the Catholic University of Leuven. He has worked at VLAM since 1988 and specializes in consumer insights and marketing strategy.

The host for the WPC webinar series will be WPC Director, Dr. Nora Olsen (