Market Development

Market development is a key component within AUSVEG’s export development program.

AUSVEG delivers multiple initiatives aimed at creating export opportunities for Australian vegetable growers. Developing export markets and increasing the market availability for Australian produce is high priority for AUSVEG and these goals can be achieved by identifying new buyers and developing strong in-market relationships. AUSVEG undertakes the following activities to assist growers and the industry develop export opportunities.
  • Reverse Trade Missions - AUSVEG delivers an annual inbound trade mission to showcase the Australian vegetable industry and give international purchasing decision makers the opportunity to network and interact with vegetable growers.
  • Trade Shows – AUSVEG facilitates grower exhibitions of Australian vegetables at international tradeshows to showcase the wide variety of vegetable commodities available for export and build awareness of the Australian vegetable industry.
  • Seminars and Symposiums – AUSVEG holds a range of forums to inform growers about exporting, and enhance understanding of key export markets. AUSVEG’s market development resources provide economic information and market insights for growers to explore key export markets.
AUSVEG’s market development resources provide economic information and market insights for growers to explore key export markets.

Market development resources

Export Database

AUSVEG is developing a database of export contacts. E-mail AUSVEG at export@ausveg.com.au or call 03 9882 0277 with the particular market and commodities you are interested in exporting for assistance to identify relevant contacts. This project is funded by Horticulture Innovation Australia Limited using the National Vegetable Levy and funds from the Australian Government. 

Key AUSVEG Staff

Michael Coote
National Manager - Export Development

Michael Coote

michael.coote@ausveg.com.au

0416 016 202

Michael Coote holds the role of AUSVEG National Manager – Export Development.

Michael’s main responsibility is delivery of the vegetable industry’s export market development and market access program. He is a management professional with over 10 years of experience in the delivery of large-scale transformation, reform and government efficiency initiatives.

Michael has consulted across a range of industries and sectors, including state and federal government, not-for-profit organisations and industry associations.

Read More