The Innovation Coach Research project set out to test if this unique process could improve farm gate
returns to vegetable growers. The project now has the capacity to become a significant new service in
the industry as an AgTech extension role, able to translate many of the technology and business
growth solutions within the farm business context.
To achieve this, the coach must first understand the grower’s long term vision for their enterprise.
Then through a change management process take the grower and team on a sequenced strategic
planning, identification of risk, improved business planning & practices, workforce planning and
technological journey. Finally, coach mentors the enterprise through the adoption and implementation
of the agreed plan in an ever-changing industry