The Vegetable Industry Development Program was a new approach to providing industry development services to the vegetable industry. Seven subprograms focussed on providing: Retail and consumer insights Industry economic and competitor analysis and a business focus for the industry Support to assist in policy development and decision making Developing new industry leaders, a culture of learning and business skills development Developing integrated pest management packages and developing plans to increase uptake of integrated pest management Development of an updated industry website, incorporating a vegetable industry contacts database An extensive, searchable database of current and previous vegetable industry research, development and extension reports, information and materials Industry development packages that responded to identified industry needs and issues Creating awareness of the Vegetable Industry Development Program and other vegetable industry research development and extension information These subprograms were overseen by a National Coordination function. Its role was to foster collaboration between the subprograms, liaise with industry stakeholders, align the program to industry strategy and ensure that it evolved to meet emerging needs. Project plans were developed and execution was monitored. The Vegetable Industry Development Program also worked with state based Collaborative Industry Organisations projects who acted as a conduit for industry development information. They also provided a mechanism for industry feedback. The project outcomes were to; Develop leaders for the industry Foster a market orientated approach Increase understanding of vegetable products, consumers and the supply chain, to optimise path to market Have growers consider and change aspects of their business model Support improved business decision making Make available findings and outputs from vegetable industry research Contribute information to support sound policy decisions Ultimately the focus was to improve adoption of industry development information, to better individual business and the broader industry.