Search results
Optimum Vegetable Portion Size to Meet Consumer Needs
The vegetable industry is looking for ways to increase vegetable consumption. It was hypothesised that consumers might be buying fewer vegetables for fear of wasting … Read more
Project Harvest: Vegetable Consumer and Market program
There is an increasing need in Australia’s horticulture industry to monitor and gauge consumer perception and behaviour in relation to fresh vegetables. Colmar Brunton conducts … Read more
Understanding attributes that Inhibit the purchase and consumption of vegetables – Capsicum and Asian Greens
Key Components The research project consisted of two key components: – Exploratory qualitative research – Online quantitative research The qualitative research consisted of three separate … Read more
Understanding the attributes that inhibit purchase and consumption of vegetables – Cauliflower and Green Beans
This project identified product characteristics and consumer issues that drive and inhibit the purchase and consumption of cauliflower and green beans. The relative importance of … Read more
Vegetable snacking options market research – Stage 2
Through a range of activities, including market and desktop research and industry engagement, this project analysed the distribution channels that have potential to deliver vegetable snacks … Read more
Consumer and market program for the vegetable industry
Project Harvest aimed to identify opportunities for Australia’s vegetable industry through identifying trends in purchase and consumption, in perceptions of value, retail channel preferences, triggers … Read more
Consumer and market program for the vegetable industry – Phase 2
This project was an extension of project VG12078. Project Harvest aimed to identify opportunities for Australia’s vegetable industry through identifying trends in purchase and consumption, … Read more