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“Interestingly, the economic modelling highlighted diminishing
marginal returns from increasing vegetable consumption in terms
of lowering the risk of developing disease.
“What this means is that increasing your consumption from
two to three serves of vegetables per day provides more bang for
your buck than increasing your consumption from four to five
serves per day.”
There are also major benefits for vegetable growers, Mr
Creelman said.
“Most vegetables eaten by Australians are produced by
Australian farmers,” he said.
“The economic modelling shows that if governments invest in
policies that drive a 10 per cent increase in consumption, then
this could translate into an extra $23 million in profit per year for
Australian farmers in the long run.”
NEXT STEPS
Mr Creelman said these results presented a compelling
argument for governments to invest in policies that address
the social, economic and environmental barriers to increasing
vegetable consumption. However, more work is needed to design
and implement these policies.
“In a time of continued budgetary pressure, a small increase
in vegetable consumption would save governments $100 million
per year, while also delivering other benefits to Australians, such
as increased productivity, fewer deaths and improved quality of
life,” he said.
Mr Creelman said the private sector could also assist with
driving this change in eating behaviours.
“Following the release of the project report, Deloitte Australia
now provides fresh vegetables for staff as part of its efforts to
increase health and wellbeing options, which has proven to be
very popular.”
ACKNOWLEDGEMENTS
This project has been funded by Horticulture Innovation Australia
Limited using the National Vegetable Levy and funds from the
Australian Government.
ISSN: 1449 - 1397
Copyright© AUSVEG Ltd and Horticulture Innovation Australia Limited 2017
No part of this publication can be copied or reproduced without the permission of the original authors. Vegenotes is produced
by AUSVEG Ltd.
PO Box 138, Camberwell, Vic, 3124 T: 03 9882 0277 | F: 03 9882 6722
This project has been funded by Horticulture Innovation Australia Limited using the National Vegetable Levy and funds from
the Australian Government.
DISCLAIMER: Every attempt is made to ensure the accuracy of all statements and claims made in Vegenotes, however, due to
the nature of the industry, it is impossible for us to know your precise circumstances. Therefore, we disclaim any responsibility
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Hort Innovation is not responsible for, and will not be liable for, any loss, damage, claim, expense, cost (including legal costs)
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Photo credits:
VG14038: Peracto Pty Ltd.
THE BOTTOM LINE: VG15031
If people increased their vegetable intake by 10 per cent
(about two extra carrots per week, or an extra handful of
broccoli per week), governments in Australia would save
$100 million per year.
Australian vegetable producers could receive up to $23
million in additional profit if vegetable consumption was 10
per cent higher, and $11 million if average consumption of
vegetables by males were equal to that of females.
Do you have any
feedback on the
redesigned Vegenotes
or Vegetables Australia?
We would be happy to
hear from you!
Contact the editorial
team on
03 9882 0277 or email
.