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Potatoes Australia August/September 2016
Most customers that come to
our farm gate tell us they want
a potato that can do everything
– mash, roast, chip, make
gnocchi, whatever! If people are
unsure about what they want,
we sell them Sebagos and 99
per cent of the time people are
happy. The rest we give a free
bag of Kipflers.
Young people in general need
to have the opportunity to ‘have
a go’, even in a small way (I
started with a quarter of an
acre) and allow them to make
their own mistakes. Guidance
and recommendations are
helpful for learning how to do
something, but making your
own mistakes will help you learn
faster, especially when you are
playing with your own money.
Rebuilding a business with my
Dad, almost from scratch, into
a profitable growing, packing
and retail business with a brand
that has good customer support
and recognition.
Working in the apple industry. I
worked as an apple agronomist
for five years with E.E. Muir and
Sons and then with Apple and
Pear Australia Limited for two
years and I thoroughly enjoyed
the industry.
Steady expansion in the
growing and packing
component of our business
and a significant expansion in
the value-added component
of our business (farm gate
retail and agritourism).
demand within this region
where the current price of
land is $35,000 per acre.
The biggest opportunity in the
potato industry is to buck the
trend of supplying supermarket
varieties such as Golden Delight
and grow multi-use varieties
such as Sebago that people
actually look forward to eating
and can have a consistent
eating experience day-in, day-
out. People who have a good
eating experience will want to
repurchase the same product,
thus leading to repeat buying
which is the sole reason for our
business success.
Photography by Luka Kauzlaric.