#EatMoreAusVeg: We’re all things Aussie veg!

15 September 2020

eat more AUSVEG is an initiative of AUSVEG to provide consumers with more practical information about how they can make tasty and healthy meals with a variety of vegetables, and tell the stories behind the farmgate so that shoppers can put a face to the vegetables they buy.

As part of its eat more AUSVEG initiative, AUSVEG will be posting practical and valuable information about how to make the most of your vegetables on Instagram via @eatmoreausveg, and will be using the platform to showcase the hardworking growers that grow a wide range of vegetables.

The aim of eat more AUSVEG is simple – get more people to eat more vegetables. Some of the barriers for people to eat more vegetables are that they don’t know what’s in season, don’t know how to use them and don’t want to waste them by not making them delicious – and we want to try and change this with eat more AUSVEG.

#EatMoreAusVeg is providing tips on how to cook and enjoy your vegetables.

AUSVEG will be looking to partner with the broader industry, including growers and the entire supply chain, to provide consumers with information about how to make their vegetables the hero of the plate and to tell the stories of the heroes who grow their vegetables all-year round.

One partnership already underway is with VicHealth CEO and renowned public health expert and advocate Dr Sandro Demaio. AUSVEG has teamed up with Dr Demaio to showcase the easy and delicious dishes that can be made using vegetables, including pumpkin soup, roasted broccoli salad and a vegetable frittata.

Dr Sandro Demaio.

Additionally, as part of the eat more AUSVEG initiative, AUSVEG will publish quarterly seasonal updates about the vegetables that are in season and provide information on how to make the most of these vegetables throughout the season.

Growers are encouraged to get involved by sending us their best recipe ideas to feature on the eat more AUSVEG platform.