This investment provides a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.
The insights gained from this program will help industry answer questions such as:
• How do consumer trends and movements in behaviours, usage and attitudes to fresh produce change over time?
• How do these trends and evolving expectations of consumers inform future demand opportunities for both the whole-of-horticulture, as well as individual industries?
• What perception metrics drive usage and purchase?
• What are the barriers to brand/category salience and purchase and how do we overcome these to drive future growth?

This project has been funded by Hort Innovation, using the research and development levies listed below and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.

• Vegetable Fund
• Onion Fund