This project is increasing children’s vegetable consumption through delivering health and nutrition-based information to health professionals and professionals working in child-based settings.
A range of activities and resources will be produced by the program, aimed at equipping the target audience with the information they need to promote increased vegetable intake to their networks.
Activities will include but are not limited to:
• Conducting baseline research to provide an understanding of the target audiences’ current knowledge related to how to increase vegetable intake.
• Filming more than 100 bite-sized videos promoting vegetables, such as a trip to the farm hosted by vegetable grower Catherine Velisha.
• Hosting a launch event at Velisha Farms with a group of influencers involving a farm tour, videos, cooking demonstrations and more.
• Developing fact sheets and infographics with practical strategies for increasing vegetable consumption in children.
• Hosting Facebook live sessions to demonstrate quick and easy recipe ideas for children.
• Developing articles for relevant e-newsletters.
• Attending relevant health and child-related professional conferences.
• Securing media coverage through a national PR campaign targeting TV, radio and print.

All resources will be hosted on the VegKIT website at www.vegkit.com.au.

This project has been funded by Hort Innovation, using the research and development levies listed below and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.

• Vegetable Fund