Bayer launches new ‘Vegetables by Bayer’ brand platform to reaffirm commitment to customers and partners
Bayer has launched the new Vegetables by Bayer platform, uniting trusted brands Seminis and De Ruiter under one shared purpose.
The new platform brings together world-class experts and resources across Bayer, delivering value to growers, partners, consumers and the planet to foster a healthier and more sustainable world.
The launch aligns with the United Nations International Year of the Fruits and Vegetables 2021, which aims to raise awareness of the benefits of fruit and vegetable consumption.
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