Core tasks

• Plan, develop, and organise advertising policies and campaigns to support sales objectives.
• Advise executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness, and effectively promoting the attributes of goods and services.
• Coordinate the production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints.
• Interpret and predict current and future consumer trends.
• Support business growth and development through the preparation and execution of marketing objectives, policies, and programs.
• Commission and undertake market research to identify market opportunities for new and existing goods and services. Analyse consumer preferences and patterns data.
• Advise on all elements of marketing, such as product mix, pricing, advertising, and sales promotion, selling, and distribution channels.