Exporting to China – A Symposium for Vegetable Growers was convened on Sunday 2 June at Jupiters Gold Coast, Queensland. The aim of the Symposium was to deliver a forum specifically designed to increase the understanding of the Chinese market and consumer, increase understanding of how to tap into the Chinese market and successfully conduct business. Through careful planning, the event was structured in a manner that aligned with the industry’s Strategic Investment Plan and incorporated both domestic and international speakers experienced in business, cultural and market aspects of exporting to China. Invited attendees were carefully selected from those growers throughout Australia that either had potential to provide, or had indicated interest in the developing an export operation focused on China. The event was held immediately following the AUSVEG National Convention and Trade Show and took advantage of the synergies grouping these events provided. Overall, the project built upon existing Chinese export market development activities including Domestic and Export Market Access and Trade Viability Issues – Strategy to address AG12042 and TENDER Consumer Alignment Design Team (CADT) – Identifying market opportunities in Australia.