Connecting extension and innovation Insights from VegNET Gippsland at the 2025 APEN Conference
9 December 2025Cauliflower insights: Explore key sales metrics and buying habits – Nov 2025
15 December 2025
Key Findings
– Sales and Volume Growth: Cabbage recorded strong dollar sales and retail volume growth of +9.1% and +20.3% respectively.
– Price Movement: Average price per kilogram dropped -9.3%, making cabbage more affordable at $5.68/kg on average.
– Drivers of Growth: Penetration reached 52%, the highest point in three years, and households also had heavier baskets this year.
– Retail Channel Trends: All retail channels posted dollar sales and volume growth, with non-major supermarkets and greengrocers/markets outpacing major supermarkets.
– Format Insights: Prepacked volumes declined by -2.9% in major supermarkets due to fewer buyers, while loose format and other channels drove overall growth.
– Household Engagement: Volume growth was evident across all household types and income groups, with particularly strong results among families with children and medium income homes.
Market study
Postharvest and supply chain
Consumer and market research
Brassicas
Cabbage