Cabbage insights: Explore key sales metrics and buying habits – Nov 2025
15 December 2025Fresh Salad insights: Explore key sales metrics and buying habits – Nov 2025
15 December 2025
Key Findings
– Sales and Volume Growth: Cauliflower dollar sales declined -0.1% and retail volumes fell -2.5%, contrasting with growth seen across the fresh vegetable market.
– Price Movement: Average price per kilogram increased +2.5% to $5.68/kg, slightly behind the market average, but annual purchase volumes per household remained steady at 2.6kg.
– Drivers of Growth: Penetration and purchase frequency both trended down to a three-year low, with 54% of households purchasing on an average of 6.4 trips per year.
– Retail Channel Trends: Non-major supermarkets and greengrocers delivered strong ales and volume growth, offsetting losses from major supermarkets.
– Format Insights: Major supermarket losses stemmed from the loose format, as fewer shoppers purchased less often.
– Household Engagement: Volume growth amongst families with children and independent singles was not strong enough to counter the losses evident across all other groups this year.
Market study
Postharvest and supply chain
Consumer and market research
Brassicas
Cauliflower