This report was developed as part of the MT24001 project, Optimising trade in the Australian vegetable industry, which had the primary objective of assessing Australia’s position in the global vegetable market. The project involved a comprehensive global competitor benchmarking analysis on the key export competitiveness factors, as well as six detailed comprehensive studies evaluating Australia’s performance against a key competitor in an identified priority export market.

These six priority export markets – Singapore, UAE, Vietnam, Taiwan and Spain – and the corresponding key competitors, were identified through data research and consultation with industry stakeholders.

This accompanying export market factsheet was developed to provide the Australian vegetable industry with market intelligence to effectively service the six identified priority export markets. Each factsheet includes a case study highlighting the performance of the selected competitor in the respective market, with a focus on specific export programs, capabilities, or efficiencies that have influenced trade outcomes.

While the factsheets include insights into general market preferences and pricing considerations, the primary emphasis of these factsheets is on export competitiveness factors, such as logistics, supply chain management, and market access, to ensure Australia can reach these markets competitively.