Cauliflower insights: Explore key sales metrics and buying habits – Nov 2025
15 December 2025Farm Biosecurity Manual
16 December 2025
Key Findings
– Sales and Volume Growth: Fresh salad recorded dollar sales and volume growth of +2.2% and +2.6% respectively, with volumes growing ahead of the fresh vegetable market average.
– Price Movement: Price remained relatively stable, with the average price per kilogram dropping by a modest -0.4% this year.
– Drivers of Growth: While purchase frequency trended down, household penetration and basket size slightly increased.
– Retail Channel Trends: All retail channels posted dollar sales and volume growth, though non-major supermarkets and specialty stores outpaced major supermarkets.
– Format Insights: Prepacked fresh salads drove growth across major supermarkets, while the loose format declined and reached fewer households.
– Household Engagement: Volume growth was evident across nearly all household types and income groups, with particularly strong results among families with children and medium/high income homes.
Market study
Postharvest and supply chain
Consumer and market research
Leafy vegetables