Get a quick snapshot of the biggest trends shaping Australia’s fresh vegetable performance in 2025. This article unpacks the standout categories, shifting shopper behaviours, and the cultural and convenience‑led forces driving growth across the market.
Some key highlights include:

– Top performers of 2025: Potatoes, carrots and onions continue to dominate Australian baskets.
– Fastest‑growing vegetables: Sweetcorn, cabbage and garlic lead the pack — with growth strongly influenced by Asian cuisine trends and changing household cooking habits.
– Viral moments matter: TikTok‑driven trends like the “cucumber salad” helped turbo‑charge cucumber interest, especially among shoppers under 35.
– Convenience is booming: Pre‑packed broccolini, capsicum and celery all delivered double‑digit growth as time‑poor households look for easy options.
– Snacking veg on the rise: Baby cucumbers and baby carrots continue their rapid climb, as more Australians reach for vegetables between meals.
– Where shoppers buy is shifting: Non‑major supermarkets and online channels outperformed major supermarkets, reflecting strong value‑seeking behaviour.