Harvest to Home is an interactive dashboard that provides users with up-to-date consumer trend data on a range of vegetable commodities on a single platform. The latest case study to be made available on the dashboard is on barriers to purchasing vegetables.

The three key barriers to purchase listed in the case study are:

• Not wanting to waste any
• General dislike of vegetables
• Claiming to already eat enough for their needs

To find out more please click here.