The summary of the Plus One Serve National Strategy and Baseline Report is now available. This report details the extensive research, insights and recommendations behind this initiative to increase Australians’ vegetable consumption.

This foundational document has been designed to highlight potential opportunities for vegetable growers and industry, outlining:

• Australia’s current vegetable consumption
• Global best-practice learnings
• Behaviour change frameworks
• Modelled investment scenarios

By working towards every Australian adding just one extra serve of vegetables daily by 2030, the strategy projects a triple-bottom-line of benefits valued at $4.68bn:

• $3.30B in net supply chain economic benefits – flowing directly to vegetable growers and across the supply chain.
• $1.38B reduction in healthcare costs – supporting a healthier nation and stronger demand
• 12,841 new jobs, many in regional communities

For every $1 invested, there is a $12.30 return on investment

This ground-breaking report harnesses the collaborative input of Corporate Value Associates (CVA), CSIRO, AgEcon, The Shannon Company, AUSVEG, and Hort Innovation for their valued contributions.

Read the summary and see how this strategy provides a clear, evidence-based roadmap to grow demand, strengthen farm viability, and build a thriving future for Australian vegetable growers.

Learn more about Plus One Serve here.