AUSVEG, Australia’s peak industry body for the vegetable industry, has announced the appointment of Tasmanian vegetable and potato grower Michael Radcliff as a Grower Director on the AUSVEG Board.

Michael will replace potato and onion grower David Addison, who is stepping down after serving nearly ten years on the Board, including three years as Deputy Chair.

Michael, along with his wife Heidi, owns and runs Rhebanvale, a family-farm based in Wesley Vale, Tasmania, that grow a variety of vegetable products, including potatoes, broccoli, peas, beans, carrots and onions.

Michael has been involved in the vegetable and potato industries for many years, having served on a range of industry committees and associations. Michael currently serves on one of two Hort Innovation strategic investment advisory committees for the vegetable industry.

Michael’s three-year term on the Board will commence following the next Board meeting on Thursday 21 November 2019.

AUSVEG Chair Bill Bulmer said that Michael will be a welcome addition on the AUSVEG Board as he has a wealth of on-farm and broader industry experience and a proven track-record of working with other growers and associations for the betterment of the entire industry.

“Tasmania is a major producer of high-quality vegetables for the local and international fresh market, as well as the processing market, and it is important to have a strong local advocate to raise important issues that affect the many potato and vegetable growers in the region,” said Mr Bulmer.

“As a successful business owner and proven industry advocate, Michael will be a perfect addition to the AUSVEG Board. On behalf of the Board and the AUSVEG team, I congratulate Michael on his appointment and look forward to working closely with him to advocate for the Tasmanian vegetable industry to ensure their growers can be more productive, competitive and profitable.”

“I would also like to thank David Addison for his many years of tireless and dedicated service to the industry during his time on the AUSVEG Board.”

“David has provided insightful and well-considered advice to myself and the rest of the Board for nearly a decade, and his contributions on behalf of the Tasmanian vegetable industry have been important as AUSVEG and the wider industry has grown in size and influence over the last ten years.”

“The Australian vegetable and potato industries are well-placed to grow as we develop new export markets and continue to improve our productivity and competitiveness to meet future domestic and international demands. I look forward to working with Michael and the rest of the AUSVEG Board to ensure we are best-placed to represent the best interests of vegetable and potato growers for the future.”

MEDIA CONTACT: Shaun Lindhe, AUSVEG National Manager – Communications
Phone: 03 9882 0277, Mobile: 0405 977 789, Email: