This project was undertaken to update knowledge of how consumers currently regard tomatoes and to explore emerging consumer attitudes to environmental and food safety which are likely to be the next major issue in the food area.

This project has been funded by Hort Innovation, using the research and development levies listed below and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.

• Vegetable Fund