This research report undertook a feasibility study on the area-wide management of fruit fly in endemic areas. Area-wide management is a system for managing the fruit fly population in an area so that economic damage from the pest is reduced for at least part of the year. A system is considered area-wide if it: applies to more than one orchard in an area, or includes at least one control measure that is applied outside the crop area. In this study, nine districts in NSW, QLD, and WA with potential for AWM have been assessed through on-the-spot discussions with representatives of growers, local authorities and state departments. The study also provides recommendations to improve the effectiveness of AWM and to implement more AWM schemes and market access protocols before the current chemical quarantine treatments for fruit fly become unacceptable.