AUSVEG, Australia’s national peak industry body for vegetable, potato and onion growers, will exhibit at Asia Fruit Logistica this year alongside 12 exporting Australian growers.

AUSVEG is owned by growers for growers for growers, who produce one third of Australia’s horticulture industry output – $5.8 billion in vegetable production value of the $16.3 billion total horticulture production value.

The Asia Fruit Logistica delegation will showcase a range of Australian vegetables, including carrots, onions, potatoes, brussels sprouts, celery, baby leaf salads, baby broccolini, pumpkins, swedes, shallots, melons and more.

Developing export markets is a key priority for AUSVEG, and the organisation works with exporting growers in Australia and international customers to provide skills and networks to supply international markets with high-quality fresh vegetables. With Singapore, UAE and Malaysia remaining the top three export destinations for Australian vegetable exporters, AUSVEG sees opportunities to further develop Asian and the ASEAN markets, and this is an ongoing priority for the Australian industry.

“Asia Fruit Logistica serves as an important platform for Australian vegetable growers to connect with suppliers and buyers from around Asia and the world,” says AUSVEG CEO Michael Coote. “Exhibiting at AFL ensures our growers and members have market exposure to customers from Asia and around the world, as well as driving trade outcomes.”

AUSVEG will also lead a delegation of Australian growers on a market insights tour the day before Asia Fruit Logistica, visiting a range of retail outlets, wet markets and cold chain facilities around Hong Kong.

AUSVEG has been exhibiting at Asia Fruit Logistica for more than a decade, and this year’s booth is located within the Australian pavilion and will bear the Australian national branding. The AUSVEG presence at the show is in partnership with Melons Australia, as part of the Multi-Industry Export Program (MT21009) funded by Hort Innovation, using the vegetable, onion, and melon research and development levies and contributions from the Australian government.

The trade show presence is a continuation of AUSVEG’s ongoing trade development program, which saw an inbound trade mission in June bring 40 fruit and vegetable buyers from key export markets across the Asia Pacific region and Middle East to Australia to build business connections with local horticulture growers.