AUSVEG has partnered with the Outdoor Media Association (OMA) and Health and Wellbeing Queensland for the 2026 instalment of the high-profile, Fresh veg, deliciously affordable campaign, aimed at getting more Australians eating more Aussie-grown vegetables.

One of the billboards being used as part of the 2026 Fresh veg, deliciously affordable campaign.

Commencing this week, this national campaign will see messaging promoting the benefits of buying and consuming vegetables feature across thousands of outdoor advertising billboards and signs in metro and regional locations across the country.

Running until 1 March 2026, and coinciding with the busy back-to-school, back-to-work period, Fresh veg, deliciously affordable encourages more Australians to include more delicious, Aussie-grown vegetables in everyday meals and snacks, emphasising versatility and the great value they represent during a period of sustained cost-of-living pressure.

With Australians eating on average just 1.8 serves of the recommended five serves of vegetables daily, low and declining vegetable consumption has direct commercial consequences for growers.

The 2026 Fresh veg, deliciously affordable campaign follows AUSVEG’s 2025 Industry Sentiment Report, which found two in five (40%) Australian vegetable growers are considering leaving the industry within 12 months with rising costs and unviable returns two of the major reasons.

In light of the ongoing significant challenges facing Australian vegetable growers, AUSVEG has escalated its focus on advancing tangible, evidence-based measures to increase vegetable consumption, and improve the viability of Australian vegetable growing businesses, through the Plus One Serve program.

Plus One Serve is a national, evidence-based program led by AUSVEG, and supported by Hort Innovation, to help every Australian eat one extra serve of vegetables each day by 2030.

Fresh veg, deliciously affordable is closely aligned with the Plus One Serve objectives of helping more Australians choose more vegetables more often, in support of national health, a more viable vegetable industry and stronger regional economies.

AUSVEG appreciates the support of Fresh veg, deliciously affordable partner organisations, Health and Wellbeing Queensland, and the OMA – in particular of the donation of $41 million in outdoor advertising value from OMA members over the past five years to help encourage Australians to eat more vegetables

The Fresh veg, deliciously affordable campaign launched this week and runs until the end of February. Keep an eye on social media channels, and an outdoor advertising billboard near you.

7 News tv story on the Fresh veg, deliciously affordable campaign