AUSVEG has been trialling a new a consumer-facing social media channel targeted at consumers. The campaign – #EatMoreAusVeg – is designed to address the barriers to eating more vegetables.

Starting with Instagram, @eatmoreausveg aims to provide practical and handy information about a range of vegetables, designed and delivered in a clean, colourful and engaging format.

Growers are encouraged to get involved by sending us their best recipe ideas to feature on the platform, and/or by tagging @eatmoreausveg on your Instagram posts showcasing your on-farm production.

In addition to posting commodity facts, recipes, and tips to reduce food waste, AUSVEG also aims to personalise the industry and promote vegetable farming through on-farm grower videos such as this one of Adam Farley from Victoria, to show people where their fresh produce comes from.

To discuss further, please contact AUSVEG Communications Officer Sophie Burge on 03 9882 0277 or at sophie.burge@ausveg.com.au.