For Australian-grown produce to remain relevant in the face of the increased availability, flow and competition of the globalised vegetable marketplace, Australia’s growers may need to continuously adopt innovative, new technologies to enhance the superior quality of their vegetables.

This was one of the key findings in research conducted by Euromonitor International in 2014/15, in conjunction with Hort Innovation and AUSVEG.

The project globally scanned innovations in fresh and minimally processed vegetables, in a bid to help Australian growers differentiate themselves and identify new and commercially viable approaches for the industry to enhance its overall competitiveness.

These findings are detailed in this report.