The FreshChain Systems team has been working with Queensland pumpkin growers to create Halloween-themed events on its traceability platform. These featured the ‘Warty Goblin’ pumpkin variety, with the aim to introduce the business to consumers and educate children about where their fresh food come from.

The ‘Warty Goblin’ pumpkin.

FreshChain Systems has been adding fun to its digital traceability platform when working with ‘Warty Goblin’ pumpkins.

The business was keen to use its traceability and provenance platform to provide critical information, as well as build curiosity for the next generation of children around fresh food. Therefore, a Halloween theme was established using the pumpkins.

“The serious pursuit of finding solutions comes off the back of building curiosity for young minds,” FreshChain Director Greg Calvert said.

“Making engagement fun, factual and a bit silly is a great way of achieving these goals. Digital transformation is simply an enabler for our community to be more actively involved in finding out where their food comes from and information about the growers who are up before dawn. It is about consumers being part of the fresh food future.”

Introducing ‘Warty Goblin’

An example of how FreshChain connects growers with consumers.

The opportunity to work with Ken and Sonia Duncan from Kenrose Co. on their specialty Halloween pumpkin, Warty Goblin, was a lot of fun. The Duncans’ business is based in Ayr, located in northern Queensland’s Burdekin region.

“The challenge was making the content both informative and entertaining, without scaring the little ones,” Greg said with a smile.

Sonia Duncan was delighted with the themed digital platform and the opportunity to highlight Kenrose Co.’s exclusive variety of Warty Goblin.

“Halloween is a festive time to dress up, spending time with family and concocting some great pumpkin creations,” Sonia said.

“The fact that we can work with FreshChain to create themed events on its platform without losing the core traceability elements is wonderful. Ultimately, we want people to love our product and look for it in-store as well as engage with us and leave valuable feedback.”

FreshChain provided content that introduced the growers, the farm and the product. It was described as both exquisitely ugly and beautiful at the same time, which made a few people laugh and nod in approval.

“The goal is to work hard, have fun and make curiosity of fresh food a strategic priority for health, wellness and our nations prosperity. Seeing a smile on a kids face as they place their pumpkin design on the table with lit candle or making noughts and crosses with celery sticks should be celebrated,” Greg concluded.

About FreshChain: Traceability from farm to fork

FreshChain is a fully integrated, blockchain enabled, paddock to plate assurance system that verifies the food you eat. In just a few seconds, it can provide traceability throughout the supply chain and provide real time insights to make better decisions during a product’s lifecycle.

Using the latest in artificial intelligence, machine learning and deep learning algorithms, the business combines real world practicality with the smart technology.

Further details about FreshChain – including an introductory video – can be found on its website.

Find out more

Please contact Greg Calvert at gcalvert@freshchain.com.au or visit freshchain.com.au.