A new vegetable industry dashboard is giving growers direct access to Woolworths retail scan data and shopper insights through Quantium.

For the first time, growers can get a clearer view of what’s happening in-store – including sales performance, shopper behaviour, price response, and which products or packs are driving growth.

The dashboard uses the same underlying data trusted by major grocery companies, customised to make it easier to navigate and more relevant for the vegetable industry.

It is designed to help answer practical questions growers ask every day:

• Why are my sales up or down?
• Are shoppers responding to price or pulling back?
• Which products and packs are actually driving growth?

Whether or not you currently supply Woolworths, the data can help you better understand market trends, prepare for category conversations and make more informed business decisions.

To help you get started, Hort Innovation and Quantium are running a short three-part online series showing how to move from viewing the data to using it in real business and category conversations:

• Session 1: Getting started – gain an introduction to the project, learning how to register, and access the data – Friday 24 July, 2:00–2:30pm AEST – Registration Link
• Session 2: Using the data in Woolworths category conversations, including examples using the dashboard Friday 31 July, 2:00–2:45pm AEST – Registration Link
• Session 3: Using the data to support decisions in your business, including examples using the dashboard Friday 21 August, 2:00–2:45pm AEST – Registration link

Growers are encouraged to join all three sessions, even if you’re not sure yet how you’ll use the data. It’s a practical introduction to what’s available and how to start exploring it.

Learn more about the Quantium scan tracking FY25/26 project, including registration for the dashboard here.

This project has been funded by Hort Innovation, using vegetable and onion research and development levy and contributions from the Australian Government.