Final report: Return on Investment for National Vegetable Research and Development Levy
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24 August 2012
Project Code
Short Summary
Understanding retail performance of broccollini
Year Published
2005
Project Provider
Piccone Horticultural Consultancy Pty Ltd
Attachment
Project allows for enhanced understanding aspects of consumer awareness and product knowledge of broccolini, identify strategies to increase sales, optimise product quality, evaluate marketing alternatives and understand the market position of brocollini.
Market study
Industry development and communication
Consumer and market research
Market development
Broccoli
Brassicas