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Latest Harvest to Home comprehensive review: Broccoli
Harvest to Home, funded by Hort Innovation, is an interactive online dashboard that provides users with up-to-date retail information and consumer trend data on a range of vegetable commodities on a single platform.
All of the data is provided by Nielsen and is collated through its Homescan® service, a continuous panel of 10,000 Australian households.
The latest Harvest to Home comprehensive review available is on broccoli (all), which identified that in the 52 weeks leading up to 18 April 2021, overall consumption volume increased; however, there was a decline in dollar sales.
The research found that all retailers saw a volume growth for broccoli, with major supermarkets seeing the highest volume growth.
Click here to read the report.
This project has been funded by Hort Innovation, using the MT17017 Vegetable Cluster Consumer Insights Program & the MT17015 Consumer Behavioural and Retail Data for Fresh Produce research and development levies, and contributions from the Australian government. Hort Innovation is the grower-owned, not-for profit research and development corporation for Australian horticulture.