Vegetables Australia is a 56-page, full colour bi-monthly magazine mailed directly to Australian vegetable growers, researchers, and other key members of the vegetable industry. The objectives of this project were to: effectively communicate outcomes of the Vegetable R&D programs to National Vegetable Levy Payers; provide growers with information about their R&D investment through the National Vegetable Levy; provide an effective, direct vehicle for communication of industry-specific information to growers; assist in improving recognition of the R&D program, as outlined in the National Vegetable Industry Communications Strategy, and raise the profile of the industry within non-growing audiences; and assist in driving traffic to the Levy Payers website.