Nielsen has released a new case study on the influence of affluence, giving insight into how the income of Australian households can affect diet.

The case study, part of the Harvest to Home dashboard, takes into account a number of factors related to income and diet, specifically looking at how income may affect the vegetable consumption of Australia’s population. Looking at factors including dollar and volume growth for fresh vegetables over the past 52 weeks, the study found a number of discrepancies between high- and low-affluence households.

A key finding from the study is the tendency for high-affluence households to opt for pre-packaged, convenient options. Households in this category tend to spend a higher amount on convenient products, such as pre-packed salad mix, portioned herb punnets and pre-prepared vegetables.

Low-affluence households were found to be more likely to purchase economical vegetables, such as potatoes or cabbage, as well as purchasing less pre-packaged products.

The full case study can viewed by clicking here. The Harvest to Home Dashboard collects data using Nielsen Homescan^® system, a continuous panel of 10,000 households who record all take-home packed and fresh grocery from all retail outlets. New data is updated regularly to the dashboard.

This post appeared in the AUSVEG Weekly Update published 04 September 2018. Subscribe to the Update using our online form to receive the latest industry news in your inbox every week!

MT17017 Vegetable Cluster Consumer Insights Program has been funded by Hort Innovation using the onion, sweetpotato and vegetable research and development levies and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.