Potato Industry Communications Strategy Management and Implementation
27 November 2016Enhancing best practice in vegetable production and business management in the Northern Territory
28 November 2016
Project Code
Short Summary
Potatoes Australia is the flagship print communication tool for the communication programs funded bythe National Potato Levies, rising from its launch in April 2006 to its current prominence as acornerstone of research and development (R&D) communication in the potato industry.Research conducted at the time highlighted a low level of internet and email use among growers,suggesting that a magazine format would be an appropriate and relevant mode of communicating withgrowers about the National Potato R&D programs. Potatoes Australia continues to be one of the mostpreferred methods of communication in the Australian potato industry.
Year Published
2016
Project Provider
AUSVEG Ltd
Attachment
Reading Time: < 1 minute
Since its first publication, Potatoes Australia has grown to reach approximately 3,000 readers across the country. By reaching such a broad audience across the entire Australian potato industry, Potatoes Australia has simultaneously aided and informed a greater understanding of R&D performed in key areas, such as pest and disease management and best farming practices.
This page contains information on the levy-funded project funding the production of Potatoes Australia. To read Potatoes Australia online, please click here.
Project report
Potatoes
Solanaceous vegetables