This short investment investigated consumer attitudes towards onions. The study provided the onion industry with an understanding of triggers and barriers to purchase as well as usage and consumption behaviours.

The recommendations delivered will inform future Hort Innovation Onion Fund initiatives in both marketing and R&D and will be available to the onion industry at large.

This project has been funded by Hort Innovation, using the research and development levies listed below and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.

• Onion Fund