This short project is investigating a potential opportunity for the industry: investment in a well-executed marketing program. Specifically, the research will look at the potential to grow consumer demand for vegetables through marketing efforts, and to subsequently increase economic returns for growers. It will provide information on the likely return on investment to industry from funding generic vegetable marketing activity, with the information intended to help AUSVEG in assessing and discussing the future in this space with industry.

This project has been funded by Hort Innovation, using the research and development levies listed below and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.

• Vegetable Fund