This project reviews the effectiveness of three projects titled ‘Understanding the attributes that drive and inhibit the purchase and consumption of vegetables’ commissioned by Horticulture Australia Ltd (HAL) in 2013.

This project has been funded by Hort Innovation, using the research and development levies listed below and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.

• Vegetable Fund