This investment is equipping the avocado, melon, mushroom, onion, papaya, sweetpotato and vegetable industries with market insights into the foodservice sector. These insights will be used to create targeted strategies for these industries to engage with food service providers more effectively and direct their efforts to expand in the most viable, profitable market segments.
The research team will base the targeted strategies on extensive market intelligence research supplemented with industry consultations to deliver insights on industry landscape, price points, demand drivers, competitive insights, including seasonality, and in-depth analysis of the trade performance of the market.
The key output of this project will be a detailed report that guides industry on how to engage with the foodservice sector, capitalise on identified opportunities and ultimately grow in prioritised segments of commercial and industrial sectors.
The report will also include macro-level market intelligence on the foodservice sector, sub-segment prioritisation within commercial and institutional segments, customer value propositions and a list of essential industry stakeholders for engagement.

This project has been funded by Hort Innovation, using the research and development levies listed below and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.

• Vegetable Fund
• Onion Fund