This project undertook market research to investigate opportunities for creating more vegetable snacking options, including looking at the potential market size for those options.

The five areas of research were:

• The Australian snack food market
• Australian snack food distribution channels
• International retail snacking range analysis
• Australian consumer snacking behaviour
• Quantification of identified vegetable snack food opportunities.

This project has been funded by Hort Innovation, using the research and development levies listed below and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.

• Vegetable Fund