Cabbage insights: Explore key sales metrics and buying habits – Apr 2026
27 May 2026Sweet Corn insights: Explore key sales metrics and buying habits – Apr 2026
27 May 2026
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Key Findings
– Sales and Volume Change: Eggplant delivered strong growth, outperforming the total vegetable market with dollar sales growth of 9.7% and retail volumes up by 21.7% year on year.
– Drivers of Growth: Growth was driven by higher penetration, more frequent trips and heavier baskets, supported by lower prices (-10% vs YA).
– Retail Channel Trends: All channels contributed to growth, however non major supermarkets and specialty stores led volume gains.
– Household Engagement: Growth was broad based, with the strongest gains from independent singles and established couples.
Market study
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Industry data and insights
Eggplant
Solanaceous vegetables