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18 May 2026Eggplant insights: Explore key sales metrics and buying habits – Apr 2026
27 May 2026
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Key Findings
– Sales and Volume Change: Cabbage outperformed the fresh vegetable market, with dollar sales up 4.2% and retail volumes increasing 10.7% year on year.
– Drivers of Growth: Supported by lower prices (-6% vs YA), growth was driven by higher penetration, heavier baskets and more occasions per buyer.
– Retail Channel Trends: Non-major supermarkets were the primary growth engine, while performance across major supermarkets lagged relative to the broader market.
– Format Performance: Loose cabbage drove dollar sales growth in major supermarkets and while volumes were behind last year across both formats, prepacked losses were the steepest.
– Household Engagement: Volume growth was broad-based with the strongest gains coming from start-up and bustling families, singles, and established couples.
Market study
Consumer and market research
Industry data and insights
Brassicas
Cabbage