Eggplant insights: Explore key sales metrics and buying habits – Apr 2026
27 May 2026
Reading Time: < 1 minute
Key Findings
– Sales and Volume Change: At 10.2%, sweet corn retail volumes grew 10 times faster than the fresh vegetable market average this year ( 1%) while dollar sales grew by a modest 3.8%.
– Drivers of Growth: Growth was driven by higher penetration, more frequent trips and slightly heavier baskets, supported by lower prices (-6% vs YA).
– Retail Channel Trends: While major supermarkets remain the dominant channel, volume growth was softer across these stores with the non-majors leading with double-digit growth.
– Format Performance: Loose sweet corn drove growth in major supermarkets with more households purchasing this format.
– Household Engagement: Demand grew across all household types except young transitionals.
Market study
Consumer and market research
Industry data and insights
Sweet Corn