Hort Innovation has worked with global information and measurement company, Nielsen, to bring growers the largest series of insights into market performance and shopping behaviour yet. One of the latest updates is on the Australian capsicum industry.

In this article, Nielsen Associate Director Melanie Norris reports capsicum is purchased by 77 per cent of Australian households and enjoys year-round sales, peaking during the height of summer.

Over the past year, capsicum volume sales in Australia have grown steadily (2.7 per cent), while many competitor vegetables have seen decline. The average price of capsicum has remained relatively stable with an increase of just 0.9 per cent over the past 12 months.

However, this was not the case across the major supermarket chains, with these retailers increasing the price per kg of capsicums by 5.8 per cent, and experiencing a 2.2 per cent volume decline and 3.5 per cent dollar growth for this channel.

Find out more about what is driving capsicum sales and other insights in this article which is featured in the Vegetables Australia – Winter 2020 magazine.

This data and insights were produced independently by Nielsen and shared through the Harvest to Home platform, supported through the Hort Innovation vegetable, sweetpotato and onion research and development levies. For more insights, visit the Harvest to Home website.