Six years after the COVID-19 pandemic rocked the global economy, disrupting supply chains and logistics systems worldwide, the fresh produce industry continues to face systemic volatility: shifting trade flows, geopolitical shocks, and unpredictable regulatory environments. These stresses affect shipping rates, capacity, reliability, and the integrity of perishable cargo.

Roundtable discussions organized by the Global Coalition of Fresh Produce since early 2025 have indicated that there is an urgent need for increased transparency and predictability in dealings between all actors in global logistics of fresh fruits and vegetables. A common language, clear and stable pricing, fair contract terms, and transparent service conditions are prerequisites for sustainable, resilient supply chains that can endure these trying times.

The Global Coalition of Fresh Produce is taking the discussion to the next step. We are inviting all stakeholders involved in fresh produce supply chains to join us in the formulation of a charter of good shipping practices: a fundamental, structural set of shared values, principles, or guidelines to underpin, guide, and support behaviour and processes throughout logistics chains. Upholding the central principles of collaboration, transparency, and integrity, the charter will foster mutual understanding, build trust, and strengthen partnerships among trading partners. By offering a common language, the charter will begin to break down silos and align actions with the shared goal of efficient and resilient global logistics chains, with less waste and fair rewards for everyone.