Each week, we are ‘Catching up with’ a member from the vegetable industry – it could be a grower, a researcher or someone from the veg supply chain. This new profile section gives members a chance to showcase the different roles and areas within horticulture. If you or someone you know would like to be involved, please email Michelle De’Lisle at michelle.delisle@ausveg.com.au.

Market Fresh SA Marketing, Communications and Business Development Manager Penny Reidy has been kicking goals, busily showcasing South Australian produce through the complete supply chain from paddock to plate.

Penny runs a consumer facing campaign, Pick a Local, Pick SA! A Better Choice – showcasing South Australian produce to consumers.

In pursuit of this, Penny’s role is quite diverse and covers the whole marketing mix – from strategy and planning through to execution of events, digital and social media as well as media spokesperson and advocacy.

One day she is wearing steel caps and high-vis at a potato farm in the Mallee, the next, she is suited for a board room briefing or working behind the scenes with the campaign’s MasterChef brand ambassador Callum Hann.

Click here to read Penny’s story.